Word-Perfect Content for Globally Consistent Branding

Client Summary

InterContinental Hotels Group is one of the world’s leading providers of luxury stays around the world, with over 6,700 locations globally. Staying relevant in this ultra-competitive space means constant, meticulous refinement of its brand message and communications style, especially during peak travel months.

The Designaphy Effect

We routinely support IHG Middle East during their busiest periods (such as the cooler months of November to March) and in preparation for new hotel launches. We ensure that every creative element is tailored to each individual location, while remaining consistent across the wider IHG brand.

Key asset types delivered

Hotel Factsheets and Branding, Social media design, HTML 5 and Google animated banners, Video and Animation